Managing Quality

Availability

The Nike products are available both within retail stores as well as online. Customers are also able to customize equipment and footwear according to their color or style specifications and the products are able to be shipped to the customer according to their preference of delivery and arrival time.

Quality of Design

Nike provides top- of- the line clothing and footwear which are comfortable and reliable for the everyday commuter as well as energetic athlete. Whether producing a basketball or running shoe, they strive to meet the expectations of customers and continue to give 100% in doing so. Nike provides inexpensive sporty, efficient products that are stylish and easy to maintain and keep up. In the field of service area, Nike practices a 30- day policy for online as well as in store unwashed, unworn items to be returned or exchanged to meet the customers’ requirements. They also train their employees so that quick and courteous customer service can be guaranteed or given in a satisfactory manner. Nike also asks for customer feedback on purchases in store and online as well, but only in-store, offering the customer a chance to voice their opinions and simultaneously earn discounts. This helps them to stay aware of what customers expect when being serviced (quality of conformance).

Nike currently has the quality service of conformance in place, aiming to continue to market and produce products that are reliable to the customer when they desire. This also helps build the NIKE brand name.