Supply Chain Mgmt

The supply chain for Nike starts out with the suppliers who sell nike the rubber, die, and materials used to make products. The factories then transform those raw materials into products. Then the factories ship the items to wholesalers who then sell them to the retail stores across the world. The retail stores ultimately sell nike products to the everyday customers.

When it comes to delivery Nike does a good job of keeping positive fill rates with on time delivery. Their quality is storng becuase they are able to meet customers specifications and customers have stayed loyal to the brand for a long time. Flexibily is another positvie Nike has because they are able to meet customer demand changes in production. Lastly, Nike is effective in time because they are able to complete the entire supply chain procees in an orderly and timely fashion to continue to meet demands.

Supply chain management defined as the design and management of seamless, value-added processes across organizational boundaries to meet the real needs of the end customer. Nike currently has the typical supply chain managements in effect which consists of distribution from suppliers to factories which then connects to warehouses, lastly to retailers which help to reach the customers. To enhance their customer service Nike retailers should offer charge sends for customers who would like to purchase items from stores that are not be available online, from the comfort of their home. This would help to boost the customer experience scores because as they are increasing the amount of units in which they are selling , they are able to engage in an experience with the customer that would be satisfactory and ultimately memorable as well.